Creating integrated brand experiences across all touchpoints.
I’ve spent my life creating immersive brand experiences for some of the world’s most valuable brands; generating original, compelling concepts and executing them with refined strategic, creative and digital direction.
However, building anything relies on teamwork. Specialising in recognising talent, putting together teams, managing and growing creative departments of over 100 people and ensuring a fertile, progressive creative culture is where I thrive. Redefining the architecture of creative collaboration; constructing the ideal foundations to generate the strongest brand thinking.
Xperience is a two-day conference taking place in June 2020. It was born out of my desire to share the latest developments in experiential retail and brand events. Its aim is to bring the experiential community together to debate, share and explore the possibilities and potential in brand experience and storytelling. Proceeds will be going to
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Education, consultation & talks
I also have a passion for education, teaching and sharing my experience. Developing programmes, writing briefs and helping young talent take its first steps on the creative journey is something I have always considered important.
I tutor at the R.C.A., Judge for D&AD and on the board of governors at Ravensbourne University.
A purpose-built collective redefining the architecture of collaboration.
MASON is a framework for great thinking and better ideas. We assemble purpose-built teams to respond to creative and strategic challenges.
Throughout my career I have worked with people from all manner of disciplines and backgrounds. Sometimes, creative breakthroughs can come from unexpected sources. The Future Collective assembles teams from these diverse sources, producing pioneering thinking that has led to some monumental results.
Sustainability is the foundation of what I do.
Mason is building a responsible future through design, consultation and education. Increasingly, sustainability and environmental concerns are at the top of a brand’s considerations when planning activity. And if they aren’t, they should be.